Social Media Course SkillsfutureInSingapore Setting A New Trend
We often come across the word “Digital Marketing” while browsing through for jobs or sitting in a promotional meeting of a product; it sure does sound smart and important but ever wondered what it means? In layman’s words, digital marketing is a kind of marketing strategy where the companies use digital platforms like Google ads, Instagram, Facebook ads, or other digital technologies for the promotion of their products/services. In this fast-moving online generation, digital marketing has become an integral part of product promotion strategies appointed by the execs of the top MNCs.
What is the need for digital marketing?
But why would companies choose digital marketing? What went wrong with the traditional marketing methods? To explain this let’s ask ourselves a question, how often do we notice billboards on the streets? One way or the other we are connected to our mobile phone or the internet at all hours during the day. The motive of marketing is to hit the target customers at the right place at the right time and Social Media Course Skillsfuture makes reaching out to this online generation easier for the companies. There are various methods to channelize digital marketing, such as- Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay per Click (PPC), Email Marketing, Online PR, Inbound Marketing and many others.
It allows the companies to reach out to a wider demographic of the audience without any hurdle of the geographical boundaries. Digital marketing is an important aspect of the growth, development, and expansion of a company.